Brand Identity Concept: Building "jus." — A Bold Cold-Pressed Juice Brand
For this concept project, we designed a complete brand identity for jus., a cold-pressed juice brand built on one idea: color is the message. Bold, saturated color-blocking against a matte black canvas lets each product speak for itself — no packaging copy or illustration needed.
The brand tool kit includes a lowercase wordmark, a four-color palette mapped to the product line, and taglines like "straight up color" and "pure. pressed. jus." Each flavor gets its own color and one-line benefit — from wake up (green) to reset (red) — creating a system that's instantly recognizable at a glance.
This leans on color psychology: since first impressions are formed through color alone, the palette carries the brand's energy and confidence more effectively than text-heavy packaging. The result is a brand identity built for shelf presence and social media — bold enough to stand out, simple enough to scale across packaging, signage, and digital content.
Behind the Scenes: High-Impact Product Video Content for Social Media
For this concept project, we produced a short-form product video built to stop the scroll in the first second. A slow-motion matcha pour, captured mid-splash, turns a simple beverage shot into motion and texture that holds attention longer than a static photo.
The production focused on timing, color, and texture — capturing the moment of impact for a natural visual hook, with soft lighting and clean framing for a polished, editorial feel. Every frame was built for short-form platforms, where the first few seconds decide whether a viewer keeps watching.
Short-form video consistently outperforms static content and long-form video, making it one of the highest-ROI formats for social media. One clip can be repurposed across Instagram Reels, TikTok, and YouTube Shorts.
The result: content built to perform where attention is hardest to earn — bold, well-timed, and platform-native.
Political Campaign Design Concept: Bold Typography & Message-Driven Graphics
Disclaimer: This is a design concept and portfolio mockup only. It does not represent a paid campaign, endorsement, or affiliation with any political figure, organization, or PAC.
For this concept project, we explored political campaign design — bold, message-first graphics built for digital ad campaigns, campaign mailers, and social media content. The goal: showing how typography and layout carry a campaign's tone before a single policy point is read.
The design uses techniques common in campaign branding: large, condensed typography for readability at a glance, a dual-tone approach for range across messaging, and a consistent color system for campaign brand recognition across every asset.
Political design balances two things: authority and approachability — often doing more work than the copy itself, since most viewers scroll past political content in seconds.
The result: campaign-ready, scalable graphics for digital ads, print mailers, and fast-turnaround social content — the visual system real political campaigns depend on.